for W3c validation
Making Inbox Marketing Effective
As a business owner or marketer, you have an excellent product or service that will help hundreds or even thousands of people. I can’t argue with that. I’m sure that it’s already proven that your product is effective and will change lives. But what’s the best way to grasp attention in this over-saturated world of marketing?
I’m sure you’ve done it. I know that I have. You draft this amazing email or inbox message introducing yourself or your services and its worded so perfectly that you think to yourself “Oh, that’s perfect! Potential customers are sure to bite the bait.” Then you copy and paste it into strangers’ inboxes with a goal of sending 20-50 per day. It may fall on deaf ears, but it also may fall on listening ears. You’ve been listening to all of the gurus boast about how that method has worked for them and how the golden “Law of Average” applies.
Let me ask you a question. When you are on the other end of the spectrum and you receive these type of messages, do you read them? If you reply, are you replying out of genuine interest, or do you reply out of guilt knowing that the sender is just trying to grow their business just as you are? Or maybe you bluntly delete them? I’m seriously asking so yes, feel free to give me your thoughts below in the comments.
So if 95% or more of these messages aren’t really grabbing your attention, why do we also use this method? For all of the critics, I’m not suggesting that this never works. I’m sure it does for those who have mastered the art of targeting their audience. But what I would like to know (and I’m sure that deep down, you’d like to know too), could you gain more quality leads by using a more personable and genuine method?
For all of my Dale Carnegie fans. When Dale wrote “How to Win Friends and Influence People”, he had a good point. Actually, he had several good points. He basically helps us understand that everyone is trying to gain something in the equation. It’s the reason why we are so quick to speak, but rather slow to listen. We want to be heard, but we don’t want to take the time to listen. When you ask a person, “How are you doing today?”, are you really asking? Do you stop to hear their answer? We are all accustomed to that question and have trained ourselves to respond with quick and simple responses like, “Good”, “Blessed”, or “I’ve been better”. And for those of us who have ever given and answer like the latter, I’m sure that 95% of people won’t ask you why you’re not necessarily having a good day. Do we actually care? Should we?
I think about the concept of genuinely caring when I think about inbox networking. When there are hundreds of thousands of people all looking for someone to “see” their product or service, inboxes and social media groups can easily become useless. Ever notice how the group admins have to warn members not to solicit unless asked? Ever notice how the MLM marketers can even be banned from certain groups?
I’ve joined a few social media groups online, hoping to truly connect with others who share my same passion for entrepreneurship only to find that everyone is just there to sell…their…product/service. There’s no collaboration, no sharing of ideas (unless they can make a sale from it), no genuine care to get to know what others do and why. I think we will be amazed at how much we’ll grow personally and in business if we just take the time to learn from others.
I would like to challenge you to do a test. Create a dialogue that will make others feel important (because they truly are). Actually inbox about 20 business connections and genuinely care about them. Ask them questions like:
I noticed ______ about your profile and would like to know more about it. When you have a moment, can you tell me more about what you do and why?
It’s such a pleasure to connect with you because ________. How did you get started in this field? Is this your passion?
I see you just started a new business. Congratulations on starting a new chapter in your life! I’d like to learn a little more about your reason for choosing this niche.
Do you notice how these questions aren’t looking for my own benefit in the connection? You will be amazed at how people will be more open when you turn the attention to them and away from yourself.
An entrepreneur is a “problem-solver” nonetheless. A person who cares about people. A person who listens, pinpoint a problem, then create a solution for that problem. Not to mention the law of harvest. You reap what you sow. If you sow a caring attitude, people will gravitate toward you and begin to trust you. But here’s the catch: It MUST be genuine. Nothing has changed me more than personal development. It has made me a much better human being. Take the time to invest in yourself before anything else and develop a heart for people.
To get back to the subject of Inbox Marketing, remember how ineffective it is when someone blindly and abruptly starts selling to you BEFORE you decide to do it to your neighbor. Stop abusing your neighbor’s inbox. We really do have products and services that can help others, but they will never know if we don’t approach them in the right way. Take the time to connect with people without selling anything to them. And if they don’t respond, that’s not the cue to go ahead and send that “perfectly drafted copy & paste inbox message” anyway. Be patient and take your time building those relationships because in the end, you will be much more effective with this kinder approach.
If you are a master at inbox marketing, I give you permission to leave a link to your article if this is a topic you’ve written about. We would love to gain some wisdom from you. However, if you try to leave links to your products or services without any reference to this subject, I’m sorry but your comment won’t be published. Go back to the first paragraph and read this again.
A Word of Wisdom
I will leave you with this quote from Dale Carnegie:
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.”-Dale Carnegie
Make today great everyone! And take the time to be kind.